Let’s Step Outside -Volume 1

Why am I still freezing my butt off?

It seems like a silly question to some people. Especially to those who just spent $300, $400, $500 or more on the latest techno-jargon jacket because they may never admit to still being cold. But to those brave souls who refuse to lie just because they spent a lot of money the question really borders on outrage. So we are really glad you were brave enough to ask.

The truth is harder to swallow than it is to tell. Here’s the truth: The number one cause of body heat loss is the act of water evaporating from the surface of your skin. There you go. That was easy. A simple single sentence and you have everything you needed to know. Now, what to do with all that knowledge?

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